Componente Studio Digital Design and New Media Studio

AORA MÉXCIO

Date: Septemebr 2023

The Idea

When AORA MÉXICO, a pioneering plastic-free makeup brand, approached us for their launch campaign, we were immediately excited by their vision. As the first Mexican luxury makeup brand with a strong commitment to sustainability, their mission to challenge conventional notions of beauty and redefine luxury resonated deeply with us. The brand’s name, AORA, derived from the Spanish word "ahora" (meaning "now"), embodies a call to action—change needed to happen now, and AORA MÉXICO was leading the charge.

For this project, our role was to create stunning 3D renderings that would reflect the brand’s commitment to both beauty and sustainability, emphasizing their vibrant range of colors and innovative plastic-free packaging. It was an honor to support a homegrown Mexican brand in their mission, and we wanted to ensure our work elevated their products in line with the brand's high standards.

The Process

The campaign required a comprehensive range of visuals—from still frames to animations—so our team handled the entire 3D production pipeline. We started by re-modeling some of the products, making sure that every detail of the design was captured accurately in 3D. Each product had to reflect the elegance and innovation of AORA’s plastic-free packaging, which was a key aspect of their brand identity. Using Blender, we crafted high-fidelity models of the products, ensuring they were visually stunning and photorealistic.

Once the models were finalized, we moved on to texturing.This allowed us to bring the materials to life with realistic details, including smooth, rich surfaces that aligned with the luxurious feel of the products. From the sleek casing of the Admirame eyeliner to the rich hues of the Mirame eyeshadow palette, we ensured that every material was meticulously detailed to highlight the quality of the products.

Lighting was crucial in this project as it needed to evoke a sense of luxury and sophistication. We set up multiple lighting scenarios in the renderings to emphasize the smooth textures and vivid colors, capturing the brand’s aesthetic. Once the lighting was perfected, we focused on compositing the final images to ensure that each frame was balanced, visually striking, and aligned with AORA MÉXICO’s branding.

We also created animations for their product launch, showcasing the items in dynamic ways that allowed viewers to see them from all angles, emphasizing the sleekness of the design and the vibrant colors of the makeup products.

The Finished Product

The result was a collection of stunning 3D renderings and animations that perfectly embodied the spirit of AORA MÉXICO. Our visuals were used in their product launch campaign, highlighting key products like the Mirame eyeshadow palette, Acariciame lip serum, and Admirame eyeliner.

By capturing the essence of their innovative products through photorealistic renders, we helped position AORA MÉXICO as a leader in the beauty industry, putting Mexican entrepreneurship and sustainability on the global beauty map. The success of this campaign was not just about beautiful visuals but about telling the story of a brand redefining beauty standards with passion and purpose.

Digital Design and New Media