Componente Studio Digital Design and New Media Studio

ensarte Tanto

Date: May 2023

The Idea

For this project, we wanted to step outside our usual digital comfort zone and dive into a more dynamic, collaborative process by blending live-action with our digital expertise. The opportunity came when musician and composer Dátil approached us to create the music video for his emotional track, "Pensarte Tanto." The song itself carried a raw, intimate energy, and we wanted the visual representation to reflect this emotional depth while adding a layer of creativity that only our studio could bring. Our goal was to merge the authenticity of real-world moments with the boundless possibilities of digital artistry, ensuring that both elements seamlessly complemented one another to enhance the overall experience of the song.

The Process

The production process for "Pensarte Tanto" marked an exciting new chapter for us. This time, we moved beyond the screen and onto a physical set, collaborating with a talented team of actors and crew. This live-action shoot gave us the chance to explore lighting, movement, and atmosphere in ways that would later integrate with our digital techniques.

We started by planning out every scene in close coordination with Dátil, making sure the visuals aligned with the emotional highs and lows of the song. Each shot was carefully framed to reflect the intimate tone, and we spent a lot of time on set ensuring that the lighting and camera work would enhance the overall mood. Once the live-action footage was captured, we brought it into our digital space. Using tools like Blender and After Effects, we enhanced the visuals with subtle yet impactful digital effects. This allowed us to bring a dreamlike, surreal quality to certain moments, creating an interplay between reality and imagination.

Here’s an exclusive look behind the scenes, capturing the creativity, collaboration, and hard work that went into making this video come to life:

The Finished Product

The result was a unique visual experience that not only highlighted the emotional intensity of Dátil’s music but also demonstrated our studio’s ability to innovate by merging different mediums. Available across all major platforms, the video has been well received, offering fans of the track a deeper, more immersive connection to the song through stunning visuals that complement its lyrical and musical journey.

Digital Design and New Media