Componente Studio Digital Design and New Media Studio

Toronja

Date: April 2024

The Idea

For Dátil's new single, “Toronja”, we embarked on another exciting mixed-media project—a signature blend of live-action and 3D elements that allowed us to explore a more video-centric approach while staying true to our studio's creative roots. Dátil described "Toronja" as a metaphor for returning to the light but discovering that it's no longer the same—an evocative transformation captured through both the music and the visuals. We wanted to visually interpret this theme in a way that resonated with Dátil's unique perspective, using the power of both live action and subtle digital enhancements to complement the song’s emotional depth.

The Process

For this project, our team went all in—acting not only as the creative studio behind the animation but also stepping into roles of director, photography director, and even as cast members. It was a collaborative effort where every step of the production was handled by our close-knit team, with support from a group of talented friends.

The first phase involved meticulous scene planning, where we broke down every moment to ensure it visually aligned with the mood of the song. Each scene was carefully curated, from the outfits that the cast wore to the locations we scouted, to create a cohesive, immersive world for “Toronja.” The styling was deliberately chosen to reflect the song's underlying themes of change and transformation, with subtle shifts in color palettes and lighting that mirrored the emotional arc of the music.

Once filming began, our crew took on multiple responsibilities—directing the shots, handling camera work, and acting on-screen. This hands-on approach created a sense of intimacy and authenticity in the footage. After filming, we moved on to editing and post-production, where we delicately infused 3D elements to enhance the storytelling. These animations were intentionally understated, blending seamlessly with the live-action footage to maintain a cohesive visual experience.

The Finished Product

The final product was a music video that combined the raw, real-world aesthetic of live-action with the subtle charm of digital enhancements, offering a fresh take on Dátil’s vision for “Toronja.” The visuals reflected the song’s metaphor of returning to the light but seeing the world through a new lens—a perfect blend of artistic filmmaking and thoughtful 3D effects.

From start to finish, we were proud to handle every aspect of the production—from scene planning and filming to the final edit—with immense support from our friends. The result was not just a music video, but a personal, heartfelt collaboration that resonated deeply with both the song’s message and our own artistic ethos.

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Digital Design and New Media