Componente Studio Digital Design and New Media Studio

AXE Ceremonia

Date: April 2023

The Idea

We were thrilled to collaborate with Centro Studio and Realidad to craft a one-of-a-kind visual experience for Ceremonia 2023, elevating the festival atmosphere between concert performances. Our role in this project was to develop dynamic visuals that captured the energy and spirit of the event, creating a seamless fusion between music, visuals, and the overall festival vibe.

The Process

To bring this vision to life, we designed a series of playful, charismatic characters that quickly became the stars of the show—affectionately named the "Gorditos."

These soft, bulbous characters were created to engage the audience and infuse the festival with a sense of wonder and playful curiosity. With their smooth, rounded forms and minimalistic yet expressive faces, the Gorditos embodied a lighthearted and approachable personality. Their gentle, flowing movements and whimsical interactions with smaller figures gave them a quirky yet endearing quality that resonated with festival-goers.

The simplicity of their design allowed them to stand out on screen, while their larger-than-life presence made them memorable icons of the visual experience. Whether gently interacting with their surroundings or simply existing in their own playful world, the Gorditos captured the audience’s imagination, leaving a lasting impression that became synonymous with the energy of Ceremonia 2023.

The process of developing these characters was a collaborative effort. Once we had a clear vision, we moved into 3D modeling, carefully crafting each character with attention to detail, making sure their designs were simple yet full of personality. Next came the rigging process, where we gave the Gorditos their expressive movements. We wanted their animations to feel fluid and fun, so we paid extra attention to how they moved and interacted with each other on screen.

Finally, we moved into compositing, beyond the characters, we developed a bold and colorful visual identity that embodies the vibrant essence of the Ceremonia brand. The design was carefully crafted to reflect the festival’s diversity, creativity, and cultural relevance, ensuring that it resonated with the audience both in-person and across digital platforms. We layered the Gorditos with other visual elements, ensuring they blended seamlessly into the festival’s dynamic atmosphere.

Through our collaboration, we aimed to elevate the festival experience, transforming the spaces between performances into moments of artistic expression. Our visuals not only complemented the music but also helped to create an immersive, unforgettable environment for festival-goers.

The Finished Product

This project was a great example of how character design, animation, and technical expertise can come together to create a memorable experience. The Gorditos became more than just visuals—they were a part of the festival’s identity, bringing smiles and energy to everyone who attended Ceremonia 2023.

Digital Design and New Media