Lavadora Fest II
Date: Marzo 2025








The Idea

After a short break, Lavadora Fest returned—this time on a whole new level. For its second edition, we partnered with production house Zezzions to elevate the festival experience and expand the creative scope of the event.

This year’s concept was simple but bold: a rave inside a laundromat. To bring this theme to life, we created a brand-new character, Mr. L, who became the face of the edition. He appeared across all promotional content, from teaser videos to the event visuals themselves. With the character and the theme defined, we designed the full look and feel of the festival—developing the key art, flyers, and visual identity used to announce the artist lineup.

The event featured two live bands and four DJs, building an energetic and immersive environment that embodied the eccentric spirit of Lavadora Fest.


The Process

Lavadora Fest has always been about giving visibility to emerging musical talent—placing artists in a curated, art-driven space where their sound and identity can shine. For this edition, we handled the full promotional rollout, designed the visual identity, and created Mr. L, our official character for the event. We also developed custom visual sets tailored to each artist’s aesthetic, ensuring a unique and immersive performance experience.


To bring the stage to life, we installed a 3x2m LED screen that ran real-time visuals during each live set. We also revived our iconic washing machine installation, integrating it directly into the stage alongside another screen that served as a secondary projection surface.



On top of that, we created limited-edition merch, captured the entire event on video, and edited the live sets for release on YouTube and social media—extending the energy of the festival beyond the night itself.


The Finished Product

For us, Lavadora Fest II was a celebration of music, visuals, and community—blurring the lines between rave culture and immersive art direction. Seeing our character Mr. L come to life, the custom visuals react in real time, and the crowd connect with the atmosphere we designed made the entire production deeply fulfilling.

It’s in moments like these that we truly understand what Componente has been building over the years: a creative community that believes in what we do and continues to show up, time and time again.

This second edition reaffirmed our vision—Lavadora Fest isn’t just an event; it’s a platform for expression, experimentation, and creative freedom. We’re proud of the world we’ve built, and even more excited for what’s coming next.










©ComponenteStudioCreative studio for new media, tech and digital art.